En 2010 buscamos respeto, y lo ganamos. Se logró la participación armónica e integrada de diversos sectores: Iniciativa privada, gobierno federal, estatal y municipal, medio de comunicación regionales y nacionales, profesionales de diversas áreas y disciplinas, organizaciones de la sociedad civil, así como estudiantes y residentes de la ciudad y sus alrededores, cuyo único protagonista fue: Tijuana.

In 2010, Tijuana Innovadora launched its efforts and sought to earn the trust and respect of key sectors that would be essential to rebuilding Tijuana’s reputation across the world in a meaningful way.

We accomplished this by bringing together a diverse group of stakeholders, including the local, state, and federal government, the private sector, regional and national media outlets, business professionals, civil society, students, and residents living in Tijuana and the city’s outskirts.

Together, we shared a single, simple-yet-complex objective: Tijuana.