The Tijuana Innovadora Movement is consolidating and bringing forth the Green Tijuana “Sphere of Influence.” This initiative aims to improve environmental quality and promote sustainable development through various programs and activities. Companies, NGOs, industries, and government participate in conferences, workshops, fairs, lectures, and reforestation to analyze, reflect on, and act in favor of the region’s environmental health.

Tijuana Verde focuses on studying and addressing the binational problem of environmental pollution in the rural and urban areas of Tijuana-San Diego. The leading causes of pollution are the increase in vehicular traffic, pollution of the Tijuana River Basin (CRT), which extends on both sides of the international boundary between Mexico and the United States, and the lack of planning for preventive environmental programs. Additionally, there needs to be more follow-up of those focused on the culture of caring for the fauna and flora, which is deteriorating the region’s ecosystem.

To create a bi-national movement for environmental improvement through citizen expression and ongoing action.

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