In 2010, Tijuana Innovadora launched its efforts and sought to earn the trust and respect of key sectors that would be essential to rebuilding Tijuana’s reputation across the world in a meaningful way.

We accomplished this by bringing together a diverse group of stakeholders, including the local, state, and federal government, the private sector, regional and national media outlets, business professionals, civil society, students, and residents living in Tijuana and the city’s outskirts.

Together, we shared a single, simple-yet-complex objective: Tijuana.