Originally from Mexico City, Alejandra Santos studied communication at the School of Political and Social Sciences at the Universidad Nacional Autónoma de Mexico (UNAM). She has been the Communications Director for the Tijuana City Council and the Coyoacán Delegation in Mexico City.

Because of her love for Tijuana, a city that changed her life, Alejandra has always looked for ways to promote the creativity, lifestyle and warmth of the people from her beloved border city.

Since 2010, Alejandra has served as the Vice President of Tijuana Innovadora, where she leads the organization’s communications and media relations, and coordinates projects such as the Tijuana Walk of Fame. She is also a member of the College of Public Relations of BC, Communicators of BC, Colectivo Mujeres de Colores and Aliadas Mujer Pyme Inspira.