Originally from Mexico City, Alejandra Santos is a Communicologist, graduated from the Faculty of Political and Social Sciences of the National Autonomous University of Mexico (UNAM). She has been Press Officer at the Tijuana City Hall and Coyoacan Delegation in Mexico City.
Due to her love for Tijuana, the city that changed her life, she always seeks to promote the creativity and dynamics of the border, as well as the warmth of its people.
Currently, she is Vice President of Tijuana Innovadora, an organization in which she has been working for 10 years in communications, media relations and coordination of projects such as the Tijuana Walk of Fame. She is also a member of the Colegio de Publirrelacionistas de BC, Comunicadores de BC, Colectivo Mujeres de Colores and Aliadas Mujer Pyme Inspira.